Congress, the grand old political party recently launched their election campaign advertisement. On January 24 the party in the presence of its senior members inaugurated its advertisement. The advertisement carried tagline of 'main nahi, hum' means it's not me, it's us. It was last week when Rahul Gandhi, vice-president of Congress in his speech at the All India Congress Committee made it noticeable that he will work for the people and with the people. This tagline was also to carry down the personality driven campaign of the main opposition Bharatiya Janata Party (BJP) that has elected Narendra Modi as its prime ministerial candidate for the Lok Sabha elections.
The half page advertisement in all major newspapers shows that Rahul Gandhi standing at the center and nine other people from different communities surrounding him and prominently featuring the slogan 'Har Haath Shakti, Har Haath Tarakki' which means power in every hand, progress to everyone.
But this launch of the new campaign again brought with it controversies of plagiarism. BJP alleged Congress to be a copycat to have copied the campaign tagline that was used by Narendra Modi in a BJP rally three years ago. Ironically the advertisement on a satire way speaks about Modi's unilateral behaviors of concentrating on only himself and his state. It also has a text that accompanied the advertisement saying 'no one person has the magic wand to usher in development instantly.'
Soon after the campaign was launched, BJP came down to accuse its rival on lifting the slogan from the campaign Modi held in Gujarat in 2011. To back the claim, BJP came up with the pictures of the banner used by Modi during that campaign.
When asked about this plagiarism issue of the campaign to the party leaders, they clearly denied the charges of being a copycat. Shobha Ozo, Congress spokesperson commented that Congress does not need to copy as the party sets its own agenda. She also added that Congress have always stood for 'we' and never for oneself like any other party.
Rahul Gandhi may be the undeclared prime ministerial candidate of the party, but he is surely ready and has packed his bag to serve the new portfolio as a campaign leader of his party. He in his Amethi rally speech declared that if the party wins then he is ready to hold the position of the next prime minister of the nation. This brings a faded light that Congress and Rahul may delay to announce their prime ministerial candidate, but with various speeches it looks as if Rahul will be holding the position if fortune turns over them.
But for now, the Lok Sabha election campaigns deliver new headlines every day that warms up the entire nation's winter mornings. Rival parties busy accusing each other on various grounds drives the general mass to come to the stall and get a copy of their selected newspaper.